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Sharing My Favorites: Behind the Scenes with Ward Kampf’s ‘Backstory & Beyond’ Podcast Journey, 2023
Sydney Sherman Sydney Sherman

Sharing My Favorites: Behind the Scenes with Ward Kampf’s ‘Backstory & Beyond’ Podcast Journey, 2023

Photographing Ward Kampf's 'Backstory and Beyond' podcast series was a cross-country adventure, showcasing visionary founders of exceptional businesses. I aimed to capture their captivating stories by documenting behind-the-scenes moments and creating personal portraits. Ward, President of Northwood Retail, possesses a unique ability to identify industry game-changers, which he explores in candid conversations on his podcast. Collaborating with a dynamic team enriched the project, and each location from bustling Manhattan to serene Carlsbad provided a fresh backdrop for Ward's engaging discussions. This journey celebrated profound connections between Ward and his guests, highlighting their distinctive paths to success. Through shared images, I invite you to come along to reflect on this unforgettable 2023 journey, capturing the spirit of “Backstory and Beyond” and the resilience and passion of its pioneering individuals.

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Why Every Creative Entrepreneur Needs Professional Branding Photography
Professional Branding Sydney Sherman Professional Branding Sydney Sherman

Why Every Creative Entrepreneur Needs Professional Branding Photography

Professional Branding Photography: More Than Just a Snapshot. Explore the significance of high-quality imagery as the anchor of a creative entrepreneur's brand. From addressing common concerns to spotlighting the profound impact of authentic visuals, learn how branding photography can elevate your unique narrative in today's expansive digital world.

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A Special Headshot Session with Will: From Military to Private Sector
Client Stories, Headshots Sydney Sherman Client Stories, Headshots Sydney Sherman

A Special Headshot Session with Will: From Military to Private Sector

From Military Service to Private Sector: Capturing Will's New Journey

Transitioning from military life to the private sector is a monumental shift, and recently, I had the honor of capturing this change for Will, a newly retired veteran. He'd never had a regular headshot before, but as he stepped into his new role, he felt the need for a professional image. Our session was more than just a photoshoot; it was a celebration of his past achievements and the exciting future ahead. Will's feedback says it all:

"Sydney delivered! Friendly, professional, and exceptional. Highly recommended, especially to my fellow veterans."

To the veterans in Phoenix: If you're on a similar journey, let's capture your next chapter together.

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Brand or Be Branded
Professional Branding Sydney Sherman Professional Branding Sydney Sherman

Brand or Be Branded

In the world of personal branding, here's a personal truth: "Brand yourself, or someone else will!" It's a powerful reminder that if we don't actively shape how others perceive us and our personal brand, the world will do it for us, often based on assumptions and perceptions.

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Why Less is More: Simple Style Tips for Arizona Business Portraits

Why Less is More: Simple Style Tips for Arizona Business Portraits

Dressing appropriately is crucial for business executive portraits as it reflects one's professionalism and polished demeanor. This article delves into three essential tips for dressing for professional studio sessions and sheds light on the effectiveness of a minimalist approach. Discover how simplicity in clothing can make a significant impact on your professional image.

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Refining Your Professional Brand: Introducing Express Elegance

Refining Your Professional Brand: Introducing Express Elegance

NEW TYPE OF SESSION- EXPRESS ELEGANCE
Whether you're a corporate executive, entrepreneur, or professional in any field, your image speaks volumes before you say a word. Leveraging my extensive experience and understanding of this, I've crafted a quick, inclusive, and empathetic session designed to empower you to showcase your best self without taking up too much of your precious time.

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The Dedication and Artistry of Professional Photographers: Why We Should Celebrate Them
Sydney Sherman Sydney Sherman

The Dedication and Artistry of Professional Photographers: Why We Should Celebrate Them

I want to give a shout-out to all the fellow photographers who are working hard every day to create something beautiful and meaningful. If you're a professional photographer, I want you to know that your effort and dedication are appreciated. You're preserving the artistry and craft of photography, creating something that's truly special, and capturing the moments that we'll cherish forever.

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First Impressions Are Everything
Sydney Sherman Sydney Sherman

First Impressions Are Everything

It's not just about taking a good picture. Here are the three most important things to consider when you're getting your business headshot to get hired.

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 Why Relatable Brands Convert More ...
Sydney Sherman Sydney Sherman

 Why Relatable Brands Convert More ...

Did you know that our brain trusts brands the same way we trust friends?

A glance at a company website is paired with a quick perception we create of the brand through our prefrontal cortex where our tendency to trust lives. We measure a brand’s overall significance by quickly discerning its identity and deciding whether they share the same values as us.

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